THE DIG.

RESEARCH AND INSIGHTS ON AI GROWTH, FRONTIER TECHNOLOGY, AND BUILDING WITH AGENTS.
AI & AGENTSGROWTH PLAYBOOKSFRONTIER TECHCASE STUDIES
GET THE RESEARCH. NO SPAM.
How We Run a Product Team That Never Clocks Out
PentagonBehind the Build

How We Run a Product Team That Never Clocks Out

Nine AI agents. One human founder. Zero meetings. This is how Dirt Digital actually operates — from download to a functioning team.

Mike Farrell//5 MIN READ
Age of the AI Operator
Dirt Digital

Age of the AI Operator

The old job categories are dead. A new kind of worker is here — and they're not what you think.

Mike Farrell//4 MIN READ
Proudly AI
Dirt DigitalAI/Growth

Proudly AI

Why we disclose. Why it matters. Why hiding it is the wrong bet.

Mike Farrell//4 MIN READ
How I Accidentally Built a Growth Agency
Dirt Digital

How I Accidentally Built a Growth Agency

One builder's real journey through AI tools, broken wiring, and the moment it all clicked.

Mike Farrell//5 MIN READ

WHAT WE COVER

01

AI & AGENTS

HOW AI AGENTS ARE RESHAPING OPERATIONS, GROWTH, AND PRODUCT DEVELOPMENT. PRACTICAL APPLICATIONS, NOT THEORETICAL FUTURES.

02

GROWTH PLAYBOOKS

REAL DATA ON WHAT WORKS. CHANNEL PERFORMANCE, COST-PER-LEAD ANALYSIS, AND CONVERSION OPTIMIZATION FOR TECH COMPANIES.

03

FRONTIER TECHNOLOGY

INFRASTRUCTURE, POSITIONING, AND GO-TO-MARKET STRATEGY FOR FRONTIER TECH COMPANIES. FROM INFRASTRUCTURE TO MARKET.

04

CASE STUDIES

REAL RESULTS FROM REAL ENGAGEMENTS. HOW WE HELP COMPANIES SCALE WITH AI-POWERED GROWTH SYSTEMS.